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Marketing and Knowledge Management in a Global World

TRAINING AND TEACHING

 

A guest lecturer and trainer, I devise and/or deliver seminars and courses on the following topics:

 

International Management
Strategic Marketing
Tourism Marketing (especially for destinations)
New Technologies in Tourism Marketing
Sales, Marketing and PR for suppliers in the meeting, incentive, congress and exhibition industries

 

EXPERIENCE

GRUPO GDT/ CIO

Tourism is of great importance to the local economy in Andalucia. On behalf of Grupo GDT, I have devised and delivered several series of interactive seminars and presentations at international conferences. To learn more, please click here.

"Es el segundo seminario de Mady en que participo. ¡Aquí me tendréis! "(Participant in the Malaga edition of Marketing en la Red, June 2005)

 



Find out about my involvement with the Grande Ecole of CERAM Sophia Antipolis and its Center for Tourism Management, from guest to affiliate lecturer.

 "Your expertise and experience are major assets of the quality of the program...Again, I thank you for your contribution and I look forward to working with you again in the future" (Frederic Dimanche, Ph.D,, head of CTM in a letter dated April 28,2005).

ESC TROYES

This business school in Champagne, close to Paris is in the process of building a high profile tourism management programme, EMVOL. Their dynamic Head of Marketing, Thomas Majd, has contracted me to design and deliver a variety of lecture courses on marketing and distribution in tourism. You can see the happy students on the left.

 

   madykeup@mkinternational.biz

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