I offer advice and consultancy in: |
| Marketing Planning and Operations (e.g. publications, events and exhibitions, PR, educational visits) |
| Market and Sales Research and Database Qualification |
| Representation (destinations, convention bureaux, congress centres) |
| Interim manager or team member
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INVESTIGATION OF ISLAND TOURISM
The ISLA project is aimed at producing 'a meaningful role for islands in the spatial development of North West Europe'.
I was the lead consultant for the islands of Ouessant and Kéménez in the Iroise Archipelago ( Département du Finistère, Brittany). For details of the project, please click here.
The picture on the left was taken during the Ouessant field trip, which I organised.
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ICCA UK & IRELAND BUSINESS PLAN
I drew up a business plan for the organisation, detailing mid to long term strategy as well as a short to mid term action programme.
Further information is available here.
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BENCHMARKING STUDY
touriSME is an INTERREG IIIc Regional Framework Operation (RFO) designed to strengthen the operation of SMEs and to develop quality in tourism in its four co-operating regions. (Saxony Anhalt, Valencia, Limburg and North East England).
I was lead consultant for the Valencia region and for the comparison of the partners' marketing approaches.
Learn more about the touriSME benchmarking study. |
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